BUDDHA JEWELRY
WHAT BEGAN AS A SIMPLE PRODUCT SHOOT QUICKLY GREW INTO A DEEPER CREATIVE PARTNERSHIP. I WAS DRAWN TO BUDDHA JEWELRY NOT JUST FOR THEIR DESIGNS, BUT FOR HOW THEY USE JEWELRY AS ART AND IDENTITY. OVER TIME, I TOOK ON ART DIRECTION, CAMPAIGN VISUALS, AND LAUNCH GRAPHICS—HELPING SHAPE A BOLD, INTENTIONAL VISUAL WORLD WHERE EVERY PIECE TELLS A STORY.
PRISM CANDY
Buddha Jewelry's collection, Prism Candy, is all about enhancing natural brilliance through intentional design—and I had the joy of bringing that vision to life across every touchpoint. From capturing the collection’s vibrant glow in model photography to designing bold, energetic graphics for social and email, I focused on highlighting the unique light-play of each demi bezel setting. Every image, every word, and every asset was crafted to reflect the collection’s lit-from-within energy and playful color story.
LOOKBOOK
I HAD THE OPPORTUNITY TO DESIGN BUDDHA JEWELRY’S PROFESSIONAL PRINTED LOOKBOOK, A PIECE THAT SERVES BOTH AS A TOOL FOR PIERCERS AND A VISUAL CELEBRATION OF OUR WORK. CREATED FOR USE IN STUDIOS, IT HELPS CLIENTS EXPLORE OUR JEWELRY THROUGH THOUGHTFULLY CURATED IMAGERY AND LAYOUT.
ALONG WITH DESIGNING THE FULL MULTI-PAGE BOOK, I CONTRIBUTED MUCH OF THE PRODUCT AND MODEL PHOTOGRAPHY FEATURED INSIDE. THE RESULT IS PART CATALOG, PART ART PIECE, SHOWCASING THE BEAUTY, CRAFTSMANSHIP, AND INDIVIDUALITY THAT DEFINE OUR BRAND.
lookbook
I had the opportunity to design Buddha Jewelry’s professional printed lookbook, a piece that serves both as a tool for piercers and a visual celebration of our work. Created for use in studios, it helps clients explore our jewelry through thoughtfully curated imagery and layout.
Along with designing the full multi-page book, I contributed much of the product and model photography featured inside. The result is part catalog, part art piece, showcasing the beauty, craftsmanship, and individuality that define our brand.
rebellionaire
Buddha Jewelry's collection, Rebellionaire, we set out to create something unapologetically bold - luxury with an edge. I led the creative direction for the launch, building a visual identity that matched the collection’s fearless attitude and rare, high-impact gemstones. From directing high-contrast, attitude-filled model photography to designing sleek, punchy social graphics and email campaigns, every detail was crafted to disrupt expectations. These custom-cut stones weren’t made to blend in—and neither was the campaign.
coloring book
As a fun and creative client gift, I designed a custom coloring book featuring hand-drawn illustrations of some of Buddha Jewelry’s most iconic designs. I reimagined our jewelry through a surreal, psychedelic lens—turning signature pieces into trippy, detailed line art. Each page invites clients to slow down, get creative, and connect with the brand in a new, unexpected way. It was a playful twist on brand storytelling that blended art, relaxation, and a little sparkle.
love me or leave me
Buddha Jewelry's Love Me or Leave Me collection is bold, unapologetic, and made to stir things up—so I built a visual world to match. With a concept rooted in polarity and self-expression, my direction for this drop focused on creating two opposing yet complementary aesthetics: soft vs. sharp, sweet vs. savage. I led the creative from concept through execution—art directing model photography, designing assets for social, and shaping a launch strategy that let each engraved threadless end (fuck, love, me, you) speak loud and clear. Whether you're feeling flirty, fiery, or somewhere in between, this drop lets you say it your way.
